2021 Week 37: Beauty brands and product launches to note
Selfmade: The emotional well-being brand launches its third product, Self-Revealing Intimacy Serum. Research has found that Generation Z women are interested in purchasing products to help them achieve orgasm, but they are not interested in products to help them achieve pleasure. Self-disclosure helps make the connections we need to fill this crucial gap in emotional intimacy by first building that intimacy with oneself.
Thanks Handy: Building on the success of the hemp and aloe vera skincare range, the latest launch is a 5 in 1 Miracle Serum ($ 27). This serum leaves the complexion radiant and even, reduces imperfections, treats dark circles and hydrates the skin.
Kitsch: the brand of hair accessories has launched Rice Water Protein Shampoo + Conditioner Bars ($ 14 each) as part of their Bottleless Beauty Bar Collection. The protein in rice water helps to revitalize and fortify the hair against heat and environmental turmoil. Also rich in amino acids strengthening hair roots while adding shine.
Virtue laboratories: The brand’s new product, ColorKick De-Brassing Shampoo, is a sulfate-free shampoo created to neutralize copper highlights and illuminate all shades of natural and colored hair. The shampoo nourishes, detangles, brightens and hydrates all colors and hair types using a blend of all-natural botanical extracts of violet and lavender. Virtue’s exclusive Alpha Keratin 60ku strengthens and repairs with every use. Launched at Sephora and priced at $ 42.
Alternative: The latest launch of the visionary hair care brand, Caviar Moisture Intensive Ceramide Shots, is the latest sustainable innovation offering intensive hydration with a powerful concentrate of ceramide in biodegradable multi-benefit capsules. These highly concentrated capsules infuse hair with hydrolyzed silk and essential nutrients such as NP ceramide, reducing frizz and breakage while increasing strength and shine.