College Station retail market is hot, fresh eyes are on CS for Business
COLLEGE STATION, TEXAS – The retail market in Aggieland is hot, just take it from those bringing new retailers to town and a loan to sign a lease.
As the Economic Development Officer for the City of College Station, Aubrey Nettles helps recruit new businesses in the city and also makes sure existing businesses hold up.
During the pandemic, its role changed.
“In fact, we spent a large majority of our time recruiting new companies and spending a lot of our time making sure our business was doing well,” Nettles added.
Thanks to various economic assistance programs and grants, many businesses have remained afloat, but some have not succeeded.
“Meanwhile, [we] lost some very good retail companies. It was really tough because not only were we losing amenities for our College Station citizens, but we were also losing jobs. These are the jobs of our friends and family. It was really tough, ”Nettles said.
Shifting into high gear to market vacant space, Nettles says with A&M back in full swing this fall and at full capacity, the sporting events plan, a fresh look for businesses on College Station, including Wesley Lawhorn.
Lawhorn says he will bring four locations to the Bryan, College Station, Temple and Waco area.
“The first location we are planning is at College Station. We are currently in lease negotiations and hope this ends in the coming weeks, ”Lawhorn added.
Lawhorn signed a deal in March to bring a Waxing The City franchise to town, now he’s just looking for the perfect place to settle down.
Lawhorn says that these hair removal studios are really the only ones that only focus on waxing. Lawhorn will own and operate the College Station location and says coming to Aggieland was a no-brainer.
“College Station is close to home for me. It was a chance to get closer to my family. I love the College Station market. It is booming right now, as indicators will tell you. there are a lot of opportunities. You are near Austin, Houston, Dallas and Fort Worth. The infrastructure that is here, I feel like the city is planning it, to make sure it can handle it. whatever is coming, ”Lawhorn added.
Lawhorn, himself an Aggie graduate, is happy to be back and will bring a new option for hair removal and eyebrow services to the community.
“A lot of times these services are done in the back room of a nail salon, so rather than trying to be good at a lot of different things, we are looking to be the best and to excel at one area.” , he added.
Lawhorn says he’s excited to create something not only for himself, but also for the employees he eventually hires and for them to be successful as well. He says there are nearly 120 sites in 38 states, all independently owned and operated.
“Inspired by their loyal customers and convinced that waxing is less about hair removal than about building self-esteem, the founders of Waxing the City set out to create a space that guarantees a positive experience for anyone who walks through their doors, ”Lawhorn shared from the WTC website.
Lawhorn isn’t the only one who’s seen the market explode, just ask Ken Belden, a city broker who represents landlords and tenants, to fill the vacancies.
“It was really very eventful. There are a lot of incoming calls. A lot of these companies that come from outside the market want to establish their presence here. I have spoken to almost every other broker in the market. and they basically tell me the same thing “we’ve never seen this this busy. It’s a crazy time right now,” “said Ken Belden, brokerage services associate at Stafford Barrett Commercial Brokerage.
Belden says the Bryan College Station market has been very aggressive in recent months.
“What we have seen after the pandemic is this kind of resumption of activity as people rally again and people have the money to maintain their businesses or start new businesses,” he said. -he adds.
Belden says College Station is a safe bet and a good offshoot location.
“If you’re starting in Austin and you have multiple locations and you want to get to Dallas or have a point halfway down to Houston, College Station is right in the middle of it all,” he said.
Nettles says recent sales tax figures are phenomenal and hotel occupancy rates are constantly improving. Pandemic or not, College Station is a place that many want to consider.
“The conversation was’ We want to do College Station, we could give it a few years’, this year, for all intents and purposes it’s like almost every time we have one of these conversations, these people are like ‘Yes, we want to do Bryan College Station, what have you got for us? Belden added.
Nettles says that from Memorial Day weekend through August, nearly 40,000 visitors will come to town for different sporting events and various conventions, helping to present College Station not only as a college town but also as a tourist town. .
“We have a ton of sporting events and conventions this summer that will keep our business and hotels busy even when students return home for summer vacation,” she added.