Nordstrom stocks its first brand of black-owned vegan nail polish
The Àuda.B nail polish brand was recently launched in the Nordstrom luxury department store chain. This is the first Black-owned vegan nail polish brand to partner with the department store. The gel-shaped nail polish is also 10-free, gluten-free and PETA certified. Nordstrom offers 17 of Àuda.B’s best-selling colors ($ 18 each) specially designed for Nordstrom, with color names such as #Blackgirlmagic, Bad Girls Shut It Down, Front Row, and Rich Boss Lady. The brand also offers its Jetsetter Nail Polish Top Coat ($ 20) and Glam Nail Care Kit ($ 125) which includes five essential polishes, including Top Coat, Base Coat, Cuticle Oil. and two neutral varnish colors. Products are available on the Nordstrom website by searching for “Auda.B” or “nail polish”.
“Our partnership with Nordstrom is a monumental moment for the company. This opportunity allows multi-faceted beauty enthusiasts to experience luxury non-toxic nail polish with full shade offerings and premium pigments for all skin tones, ”said Samara Walker, Founder and CEO of Àuda.B. “Nordstrom’s values and mission for diversity align with our core customer by providing an experience for all customers at every touchpoint of their beauty experience.”
Nordstrom vegan nail salons
In 2019, Nordstrom’s New York site opened a vegan Base Coat Nail Salon inside the department store and now offers in-store nail salons at Nordstrom stores across the country. The Base Coat brand offers its customers non-toxic products and each store offers vegan furniture and equipment.
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