The nail polish robot paints and dries in 10 minutes per hand
Her appointment was late. Waiting nervously, Omri Moran kept texting her to make sure she still intended to introduce herself.
“She has finally arrived, all sorry. I asked her what had happened, and she said, ‘You wouldn’t understand.’
“After having had a few drinks, I took it back. And she explained that she was excited about our first date and went to the nail salon. By the time she got home, the manicure was ruined. She tried to fix it but didn’t have the right tools. And in the end, she came to the date with bare fingernails, ”Moran told ISRAEL21c.
This date led to two significant events in Moran’s life: he married the woman with the bare nails, and he recruited co-founders to develop an automated home nail polishing machine.
The idea is simple, but the technology has turned out to be complex. It took nearly five years for these three seasoned entrepreneurs and their team to perfect the development of Nimble.
The unique product launched as a pre-order on Kickstarter and is expected to ship in October. As of this writing, 5,877 orders have been placed for the patented unit and polishing capsules.
One hand at a time
This is how Nimble works: the user inserts three capsules into the machine, then presses the start button and puts their hand inside.
Nimble’s 3D image processing system scans the size, shape and curve of each nail. A series of algorithms activate a small robotic arm that autonomously applies four coats: a base, two color coats, and a top coat, while the hot air stream completely dries each coat.
The robot completes each hand – nails and thumbnails separately – in 10 minutes. Future iterations will likely get the job done even faster.
The unit is Wi-Fi and Bluetooth compatible, giving access to machine software updates such as nail art designs.
The suggested retail price for the unit is $ 399; each set of three nail polish capsules (30 shades available) costs $ 10 and covers up to three sessions depending on nail length and need for touch-ups.
$ 120 billion market
Moran and his co-founders didn’t take to Kickstarter to raise money but to pre-launch Nimble. They already had $ 10 million in seed money from venture capitalists and angel investors, including, among others, Entree Capital Fund, the LionBird Foundation and Nir Erez, co-founder and CEO of Moovit.
This is in part because these entrepreneurs are known entities.
Moran, CEO of Nimble, and Ron Miller, VP of Technology, previously co-founded KitLocate, which was acquired by Yandex and led to the creation of Yandex Israel five years ago under Moran’s leadership as CEO and Miller as vice president of R&D. The third co-founder, Vice President R&D Avichai Mor-Yosef, spent a decade in R&D at the HP Indigo subsidiary.
Investors saw that Nimble has the potential to disrupt a $ 120 billion market around the world. In the United States alone, people spend some $ 12 billion on manicures, Moran says.
“One hundred million Americans paint their nails once a month and 80 million once a week or every two weeks. And they can only do it at home if they have the right skills and the right supplies. In a living room, it takes longer and is expensive, ”he says.
“There was an obvious problem here. Yet there was no technology to automate it. Technology is what we do.
The company employs 12 people in its Tel Aviv and New York offices, and is recruiting additional staff. All engineering and design work has been done in Israel, while serial production will take place in China for the unit and in Europe for the Polish capsules.
“Customers will be able to purchase the device and capsules through our e-commerce website,” explains Moran. “At some point we may be able to switch to Amazon and retail. “
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