Varnish Lane adds lounges in Charleston and Atlanta E! News UK
Lane varnish, a group of nail care salons that pioneered the concept of waterless manicures in the South and Mid Atlantic regions, announces the acquisition of the location of 14 chairs from The Water Room in Charleston and of an 8-chair lounge in Atlanta, bringing the total number of Varnish Lane to seven lounges. Three of the other locations are in Washington, DC, with a fourth salon opening soon and a fifth launching this fall in Charlotte, NC.
“Developing our presence in the south-east has been at the center of our concerns in recent years”, declares Lauren Dunne, co-founder and CEO of Varnish Lane. “We were looking for an opportunity in our target markets. When we met The Water Room Founder Jessica morse and learned from his approach to employee culture, his commitment to clean, pure ingredients, and his dedication to quality customer service, we knew we had found our perfect match. “
Varnish Lane Co-Founder Carrie Dunne adds, “With Jessica’s background in clean beauty and her reputation as a national influencer, The Water Room has built a solid foundation on which we can continue to grow market ownership. Varnish Lane. The Water Room has done an amazing job of raising awareness, building loyalty and requesting clean nail services. In addition to securing highly coveted retail stores in each respective city, The Water Room has cultivated an incredible employee base and culture that resonated with our team at Varnish Lane.
Varnish Lane is known for their waterless, eco-friendly manicures and pedicures that use 9-free polishes as well as eco-friendly gel polishes. Saving up to 15 gallons of water per service, the brand’s signature manicure and pedicure process replaces water tubs with hot towels and includes natural skin care products and a deep massage. According to the company, nail services last longer because eliminating the soaking process reduces the tendency of nails to expand and retract, preventing them from easily chipping. Founded in 2015, Varnish Lane now also offers two exclusive products:Nourishing Nail & Cuticle Oil and Nourishing hand cream.
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Originally posted on NAILS Magazine