Yelp makes it easier to support local LGBTQ-owned businesses
Ahead of Pride Month, Yelp just introduced a new feature to make it easier to find LGBTQ-owned businesses in your community.
If you’ve relied on Yelp more than ever during the COVID-19 pandemic to help you find and support local small businesses in your area, you’ll surely love the latest features debuting on the app today. Ahead of the annual Pride Month celebrations in June, Yelp is introducing a feature that will allow business owners to identify themselves as LGBTQ, making it easier for shoppers to support businesses in the LGBTQ community than ever before. as well as finding safe and welcoming places. to enjoy the pride celebrations throughout the month.
The new feature will make it easy for users to search for LGBTQ-owned businesses – including beauty businesses like barbers, nail salons, and spas, as well as restaurant, food and nightlife establishments. – thanks to its “Open to all” search filter. In 2019, Yelp partnered with the nonprofit of the same name that aims to protect consumers from discrimination, introducing a search attribute that allows businesses featured on Yelp to distinguish themselves as “safe places.” and welcoming to all, regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, immigration status, religion or disability, ”according to Miriam Warren, director of diversity at Yelp.
As an added feature, business owners can now register and identify themselves as LGBTQ +, making it clear to users during Pride Month and beyond that the business is LGBTQ-friendly. Starting June 1, LGBTQ-owned, open-to-everyone establishments will receive a rainbow pin on Yelp’s map to indicate a safe and welcoming place to patronize and celebrate.
Yelp has also committed to “proactively monitor hate speech pages against the LGBTQ + community and will remove any hateful, racist or harmful content that violates our content guidelines,” Warren said in a blog post announcing the updates, with Yelp hoping that these tools “empower millions of LGBTQ-owned businesses across the country and encourage consumers to generate more dollars directly into the bottom line of those businesses.”
“As a member of the LGBTQ + community, we are excited to add this new attribute to our business page and make it easier for people to find our business, support the work we do and know that they’re safe and a welcoming space, ”said LeAnn Mueller, founder of The Barbecue in Austin, TX.
Consumers have clearly been looking for ways to support nearby LGBTQ-owned businesses in recent months, with Yelp reporting a 150% peak in searches on the platform in April 2021 compared to the same time the year before. Now community members and their allies can show their support for marginalized business owners and help them thrive – a mission that may be more important than ever as hate crimes continue to rise across the country . So far, more than 581,000 Yelp businesses have indicated they are “open to everyone,” helping to make things safer and more inclusive for buyers and business owners.